Promo campaign Crisol
Crisol, one of the top brand in the dominican kitchen, annually do a promo campaign to impulse sales and reinforce their brand as a top in Dominican Republic.
The goal:
Business objective:
Brand fidelity
Communication objective:
Strengthen brand/category positioning
Outcome:
The campaign “La juntadera Crisol” is not realised campaign that approach from a fresh point of view. The family gatherings always are charge with flavor, love and the typical dominican plates, and we celebrate every time we get together. Crisol is a middle class brand with a target that like to take advantages of opportunities, promos are the typical outcome. The twist was was the way you playfully participate, you could doble your odds with scratch tickets, participating in the social media giveaways and our live radio show of dominican recipes sponsored by Crisol.
Design Solution:
The graphic is inspire on the arrangement of plates on a table from above. I played with the texture and colors, to express joy, comfortability and union. And always familiar dominican and confortable environment and charaters.
Responsibilities:
-Diseño gráfico
-Dirección de arte
-From the moldboard to the final graphic piece I intended to express the happiness and the carefree personality of the Dominican culture, impregnating the graphic with texture colores dinamicé shapes and happy and genuine faces.
